More Government logo costs (DiFD)

The Department for International Development (DiFD) is one of the departments that has had its budget ring fenced by the government as it attempts to make cuts. This is so the country can keep its commitment to give 0.7% of GDP in aid.

However, in July 2009 the department rebranded itself at the stunning cost of £130,000.

Danny Alexander, the Labour minister, stated that from this £98,000 was used designed and testing the new logo. Alexander continued that this money was used to ‘develop, design and test the logo to ensure that it was meaningful to the UK public’.

I struggle to see how a logo can be tested?? Or indeed how they judged if it was meaningful. A simple Union flag would be meaningful to most.

But this cost was just according to the Labour minister who said that the logo, which was commissioned from the Government’s Central Office of Information, followed ‘best practice and ensuring optimal value for money’.

I would, however, point out that the 25pound logo company mentioned in a previous post could have done the job far cheaper.

You can decide if this rebranding was value for money yourself.